Queen of Reggae Soul, Etana, has officially released her highly-anticipated collaboration with the King of the Dancehall, Vybz Kartel , and the results are royal. The new single, a melodic Afrobeats waist-winer titled “Baby O,” is the second offering from Etana’s upcoming album Pamoja, due out this spring via her own Freemind Music label.
On “Baby O (ft. Vybz Kartel),” The Strong One, as Etana’s name translates to in Swahili, trades sentiments of devotion with the Worl’ Boss, as Kartel is infamously known, over a lightly snare-driven Afro-pop beat, produced by Freemind Music. The dynamic duo also released an animated lyric video so listeners could follow along as Etana’s flawless vocals cut through:
If I were your baby o Kartel
I would give you so much more baby I would give you everything darling You won’t ever need nothing
I’d give you all my love
Vybz Kartel responds with his raspy tone and signature wordplay:
So royal, you are my queen
Nah mek yuh leave me, a do di right ting Ital stew, she nuh waan turkey Good roots, yuh nuh frighten fi Hennessy
The overwhelmingly positive reaction to this unexpected collaboration was immediate, as the single got picked up by DJs around the world and added to rotation in major markets like NYC, London, and Miami, where Etana’s previous single “Proppa,” which features Ghanian international superstar Stonebwoy, had already been enjoying a healthy run
since its release at the end of February.
While Etana’s music and style have always been heavily influenced by African culture, it’s clear on this new project, her 8th studio album, that she has made an even more decisive effort to highlight that connection. The upcoming album Pamoja, which means “together” in Swahili, features guest vocalists from Nigeria, Tanzania, Kenya, Zambia, and Ghana.
Adding to the international affair are notable guests like Italian rootsman Alborosie, Polynesian singer-songwriter Fiji, and Afro-German musical veteran Patrice. Of course, Etana’s native Jamaica is well-represented on the new set. Etana, who earned a 2018 Grammy Award nominee for Best Reggae Album with Reggae Forever, will not disappoint genre loyalists, as she recently revealed the news of an unreleased album track featuring none other than Damian “Jr. Gong” Marley.
Elaborating on the concept behind Pamoja, Etana offered, “this album is packed with very strong songs. I titled it ‘Pamoja’ because it’s time for us to come together.” She added, “‘Pamoja’ was created to evoke more love and unity; unity in our homes and unity amongst us as a people.”
An official video for “Baby O” is already in the final edit stages and expected to be released soon. Etana raised eyebrows recently with a new glamorous look she sported in the “Proppa (ft. Stonebwoy)” video, which is now enjoying steady rotation on BET Soul and BET Jams. The upcoming “Baby O” video is sure to give fans and media more to discuss.
Etana previously honed her skills as a background vocalist for the likes of reggae star Richie Spice, and has since enjoyed a string of Billboard Reggae chart-topping albums. Despite being incarcerated since 2011, Vybz Kartel has continued to release a prolific output of material while working towards his freedom.
The Belizean born veteran Reggae music artiste Pupa Curly has released his long awaited single “Wake Up Mama” featuring punta rock hit makers SupaG and Aziatic. The single is an upbeat Afro Punta riddim influenced by Pupa Curly’s first visit to East Africa in 2019 before the Covid-19 pandemic. In his ever conscious dancehall flava, Pupa Curly addresses the social conditions of the continent while offering solutions to uplift his African brothers and sisters. Released on the Tuff Kruffy Entertainment label, the single and music video is available now worldwide on all on-line platforms.
Produced by: Junie Mar and Pupa Curly
Executive Producer: Curlyn Arnold / Tuff Kruffy Entertainment
Available for sale on Apple Music, Amazon Music, iTunes, and all digital platforms worldwide.
Welcome to Motto’s #ANEWVISION2021. “Whats The Vibe” an afrobeat song made with its own vibe,style and fashion. A pinch of different moods, inter-caribbean-american slang, french creole dialects; this is music for the world. This is #ANEWVISION2021.
Video produced Jahmoul Gordon (@frosswire_visuals)
Edited by Dwaine Tobierre from Eye Cast (@d.tobierre)
Directing by Jahmoul Gordon, Lashley ‘ Motto ‘ Winter
Assistant Visual Director: Chelsea Joseph
Models: @kay.love @socatology
Music Video Marketing Sponsors Credit:
King Leo Promos (@kingleopromos)
Song produced by Zion Beatz x Teamfoxx
Written by Lashley ‘ Motto ‘ Winter
Mix and Mastered by Scratch Master
International recording Artist – Beniton drops visuals to his latest single “Jackpot” off of his upcoming Ep with a combination of Afrobeat, Dancehall and Latin fusion sound
Directed by “DeusBeni & @BenitonMusic
Produced by Mad a Road Productions
Official Video: https://youtu.be/oXHNC95KvKo
BUY / STREAM URL: https://beniton.fanlink.to/JackPot
ETANA DROPS “PROPPA (FT. STONEBWOY)”
JAMAICAN REGGAE-SOUL QUEEN COLLABORATES WITH GHANIAN AFROPOP STAR FOR FIRST SINGLE OFF OF HER UPCOMING ALBUM
Jamaican songstress and 2018 Grammy Award nominee Etana has recruited Ghanian Afropop sensation Stonebwoy for her brand new single “Proppa.” The single and lyric video dropped today via Etana’s record label, Freemind Music.
“Proppa (ft. Stonebwoy)” serves as the lead single for Etana’s upcoming eighth studio album, due for release this spring. The new tune, produced by Freemind Music, perfectly blends elements of dancehall and Afrobeats to create a sexy scorcher that is guaranteed to bring some much needed heat to the final months of winter.
Etana — Swahili for “The Strong One,” as she is affectionately know by her fans — demands on the track:
You want me to hand it ova
Then come at me, come at me Proppa
But cherish me just like Baby Oh Oh Oh
and I’ll call you Pappa
If you want to be my lova
So come at me, come at me Proppa
Stonebwoy, who won Best International Act at the 2015 BET Awards, is up to the task as he confidently responds:
I’m an African King in this place O
Jamaican girl you be my taste Oh
See I got a big place O
Only you gon fit to fill up the space Oh
Mek a give you lovin weh nobody gon fit to replace Oh
As the song was instantly added to DJ playlists around the globe, Etana and Stonebwoy prepare to release the official video for “Proppa” in the days ahead.
Excited about the early accolades, Etana said “working with IGAD Stonebwoy was cool, I love his energy! The song ‘Proppa’ is dubbed a banger by many already and it always feels good to drop music that the Strong Ones / Team Etana loves. I also feel the love from Bhim Nation on this one! Sending my love straight out to you all!”
Etana, who previously honed her skills as a background vocalist for the likes of reggae star Richie Spice, has since enjoyed a string of Billboard Reggae chart-topping albums. She has indicated that her upcoming full length project features several international collaborations with various reggae and Afrobeats artists. The debut single with Stonebwoy is a “Proppa” glimpse into what we can expect from Etana in the near future.