The Yutes Team Up with Govana for New Track/Video, “Riches & Power”
– “Riches & Power,” the second single off The Yutes’ forthcoming album, “Ghetto Yutes,” takes listeners on a sonic journey through dancehall, ska and hip-hop. Produced by Cin-Trax, “Riches & Power” shows the uncanny chemistry between The Yutes and Govana, who collaborated for the first time on this track. It shows how adaptive The Yutes are as artists: their catalog includes everything from hip-hop to dancehall to reggae to trap. Meanwhile, Govana is a leading force in Jamaican dancehall and culture, evidenced by his significant YouTube and social media followings. With their brilliant collaboration, The Yutes and Govana are positioned to reach new audiences and satisfy their respective core fan bases in Jamaica.
Directed by Shane Creative, most known for his work with Skillibeng, Jashii, Skeng and Masicka, the video for “Riches & Power” juxtaposes Govana’s home neighborhood in Spanish Town, Kingston with his current beachfront pool party location which overflows with women and luxury. Shane uses a brilliant array of colors to match and enhance their visual allure with their prowess on the mic; from the track to the music video, it’s a star-studded affair. However, The Yutes are no strangers to the spotlight: their resume is impressive in and of itself.
In just the past few years, The Yutes have collaborated with stars from the United States to Jamaica alike. Coming off of their last single, “Get Money,” which featured dancehall icon Masicka, they look to extend their reach and influence in global markets. “Get Money” cohesively tied elements of dancehall and trap music, while the coinciding music video was added in rotation on BET and on Tempo Networks, a leading television channel which broadcasts music and culture across the Caribbean. Since its release, the track and video have been featured in press outlets spanning from the Caribbean to the US.
Prior to “Get Money,” The Yutes explored the vortex of reggae/dancehall/hip-hop/trap as originators of the young “Trap Dancehall” sub-genre by releasing a slew of tracks, including collaborations with Curren$y (“High Grade”) and Stove God Cooks (“In The Kitchen”). Combined with multiple showstopping showcase performances at SXSW over the past years, The Yutes have had their foot on the gas and show no signs of slowing down. Now, “Riches & Power” marks their fourth official music video and it could not come at a better time.
STREAM / DOWNLOAD: https://babygrande.fanlink.to/RichesAndPower