– GRAMPA ENTATAIN ADDS VISUAL FLAVOUR TO “JB RUM” WITH NEW MUSIC VIDEO
Following the lively response to the audio release, Jamaican entertainer Grampa Entatain now brings the story of his spirited single “JB Rum” to life with the official music video. The video, released by Tad’s International Record, visually captures the humour, energy, and cultural flair that have become trademarks of the artist’s growing catalogue.
Jamaican music has long been recognised for its ability to entertain while offering a joyful escape from everyday life. Grampa Entatain continues this tradition with his comedic and relatable approach to topical subjects. In the “JB Rum” video, the artist’s charismatic personality and distinctive “grampa voice” take centre stage, transforming the song’s playful storytelling into an engaging visual experience.
Built on the popular Afrobeat rhythm made famous by the hit track Calm Down, “JB Rum” blends modern global sounds with a lively Caribbean bounce. The song transports listeners back in time with its nostalgic tone, while still fitting comfortably into today’s dancehall party atmosphere.
The video amplifies that energy, bringing the humour and lyrical playfulness of the track to life. Through vibrant scenes and expressive performance, Grampa Entatain highlights the social moments often associated with enjoying a drink among friends. At the same time, the song’s message subtly reminds listeners of the importance of responsible drinking.
Although “JB Rum” is not the first collaboration between Grampa Entatain and Tad’s International Record, it marked the artist’s first single which was released for 2025 from his highly anticipated upcoming album.
The track is produced by Christopher Gallimore and Tad’s International Record, continuing the label’s commitment to delivering distinctive reggae and Caribbean music to audiences worldwide.
With its humorous storytelling, infectious rhythm, and entertaining visuals, the “JB Rum” video is expected to connect strongly with fans, DJs, and reggae lovers globally.
