“SHEDOENEED”, the anticipated third single from Canadian-Jamaican MC King Cruff has been released today alongside the official music video via Universal Music Canada/Tuff Gong Collective.
‘SHEDOENEED’ is one for the independent ladies,” says King Cruff. “My family has
always had a powerful matriarchal energy and growing up surrounded by strong women has inspired me to search for strength within myself. I have a deep respect for women and this song celebrates the beauty and strength in their confidence.”
Combining Afrobeats, dancehall, R&B and pop, “SHEDOENEED” is true to the unique amalgam of genres Cruff has crafted into his signature sound. Featuring verses from award-winning Ghanaian artist Stonebwoy and Bahamian MC Jag.Huligin, the celebratory ode to independent women is also Cruff’s most collaborative song to date.
“Getting the chance to release a track with one of my closest friends and collaborators Jag.Huligin is a moment in itself,” says Cruff. “On top of that, to have Afrobeats legend Stonebwoy bring his incredible talent and lyrical perspective to the track just took it to the next level.”
“SHEDOENEED” follows King Cruff’s Top 40 radio hit “Soufflé” and label debut “Samurai Chop” which earned him the title of Pandora’s Artist to Watch: Caribbean. A natural-born performer, King Cruff has been spent the summer months on stages in Canada, the US and Jamaica for cultural events like Toronto’s Caribana and Afro Carib Fest, the Tuff Gong Takeover in New York alongside Skip Marley, at both the LA and Toronto opening nights of the Bob Marley One Love Experience and at multiple festivals throughout the summer.
BUY / StreaM NOW: https://kingcruff.lnk.to/SHEDOENEEDPR