– Today, breakout Canadian-Jamaican artist King Cruff releases his new single “PROPPA GHANDA” featuring multi-platinum producer/songwriter duo Banx & Ranx via Tuff Gong Collective/Universal Music Canada, the country’s leading music company. Pairing the energy and hit-making hooks of Banx & Ranx’s signature ECM (Electronic Caribbean Music) sound with King Cruff’s think-piece style lyrics, “PROPPA GHANDA” is the sonic union of the summer.
“Banx & Ranx and I have this mutual love and connection to Caribbean music, and that became the basis of what we wanted this collaboration to be – an homage to that sound that we love so much,” says King Cruff. “Lyrically, I was recounting the feelings I had felt during the pandemic and in its aftermath. There was so much uncertainty and it always felt like you were waiting to hear what else is coming around the corner. Meanwhile, all of these platforms were saying different things and telling you what you should and shouldn’t trust or believe in. The essence of the song is just to question everything.”
“We created this song during our very first session with King Cruff and it was the start of a strong friendship,” say Banx & Ranx. “We were immediately inspired by Cruff’s songwriting style of taking Jamaican music into a new universe so for ‘PROPPA GHANDA’, we blended some funk rhythms, disco grooves, electronic elements, and of course, heavy basslines, for a smooth, infectious melody alongside Cruff’s deep lyrics.”
As his name suggests, King Cruff is drawn to the theme of duality. Cruff plays with these layers in his music, juxtaposing vibrant rhythms and tempos with lyrics that have narrative depth, woven within his intricate bars and smooth cadence. “PROPPA GHANDA” is the second of King Cruff’s songs that Banx & Ranx have produced, following the dancehall/reggae track “FALLBACK”, his collaboration with
fellow Jamaican artist Runkus which was released earlier this year and named one of Billboard’s Reggae/Dancehall Fresh Picks of the Month .
“PROPPA GHANDA” is already the fourth single to be released by King Cruff this year via Universal Music Canada/Tuff Gong Collective, following “TORONTO CONDO GIRLS”, “LINGO” (both of which feature Nigerian-Canadian artist Solo YT), and “FALLBACK” featuring Jamaican reggae artist Runkus. In 2023, King Cruff dropped his first collaborative single “SHEDOENEED”, an ode to independent women featuring award-winning Ghanaian artist Stonebwoy and Bahamian MC Jag.Huligin, as the follow-up to his Top 40 radio hit “Soufflé” and his 2022 major label debut “Samurai Chop”, which earned him the title of Pandora’s Artist to Watch: Caribbean.
